Experienced Leadership


Craig Terrones

Principal and Creative Director


Craig is the creative guru at Graphica.  His 30+ years of experience in the design industry has given him the experience, skills and knowledge to solve even the most complex communication problems. His favorite types of projects include brand identities, corporate reports, environmental branding and website development. He also excels as Graphica’s in-house photographer, comedian, chocolatier and DJ. Just a few of his most notable qualities; creativity, wit, honesty and a strong work ethic.

Craig graduated from the of University of Wisconsin-Milwaukee with a BA in Visual Communications. He worked for a number of design firms in Seattle prior to forming Graphica in 1995. 




Kimberly Falcon

Principal and Client Services


Kim is the business mind behind Graphica. She manages the day-to-day operations while spearheading business development and client relations. Her passion is rolling up her sleeves and talking strategy. Her nurturing spirit is reflected in her ability to successfully manage a large stable of clients, projects and the Graphica team. When Kim is not taking care of business, she is helping her kids show rabbits in 4-H throughout the Pacific Northwest and occassionaly, other parts of the country.

Kim graduated from Cornish College of the Arts with a BA in Interior Design. She worked for a three Seattle interior design firms before joining Graphica in 1996.