Graphica is a strategic graphic design and branding firm passionate about connecting people through the power of words and images in a variety of mediums.
We were hired by Alexandria Real Estate Equities to create a brand identity for the public areas of the 400 Dexter building — the new home for Juno Therapeutics.
The projects included: a logotype for the building; parking garage way finding graphics; 3 levels of room signage; specialty signage; privacy glass designs; and a parking garage monument sign.
The goal was to integrate life science imagery wherever possible to connect with the main tenant. To accomplish this, and to assist with way finding, each floor of the parking garage has a unique scientific pattern stenciled on to a bright-colored wall.
The room signage for the public areas on the first and second floors feature a black and copper palette to reflect the architectural details of actual copper and black steel that appear throughout the building.
Faraday Pharmaceuticals is a biopharmaceutical company pursuing the development of elemental reducing agents (ERAs) that are used in the treatment of critical illnesses.
Brand Identity & Logo Branded Environments Photography Signage Web Design
NanoString is a provider of life science tools for translational research and molecular diagnostics. Their products are based on a novel digital molecular barcoding technology invented at the Institute for Systems Biology in Seattle. We created dimensional display graphics representing 18 of their molecular barcodes. We also highlighted graphic displays of their research data.
Branded Environment Scientific Posters White Paper Documents Brochures Tradeshow Displays
Seattle Genetics develops and commercializes monoclonal antibody-based therapies to treat cancer.
SightLife the world’s leading eye bank, and the only non-profit global health organization focused solely on eliminating corneal blindness around the world.
Branded Environments Brochures Creative Direction Illustrations/Infographics
Pacific Crest Savings Bank
Pacific Crest Savings Bank is a local, independently owned community bank delivering the highest level of customer service and expertise to individuals, small business owners, and real estate investors.
Logo refinement Tagline Website Marketing collateral Photography Advertising