Integrated Branding.

Graphica is guided by our Design That Means Business™ philosophy — a belief that great design builds strong, successful brands. Since 1995, we have placed business principles at the forefront of our process. Whether a startup or billion dollar enterprise, we consistently produce work that increases visibility, market share and brand value.

Targeted Solutions.

We design solutions that communicate your vision and expertise in order to help build relationships that will drive your business — including those with your company, work environment, investors, employees and future consumers. Our high-level of experience in the following areas of branding and design ensures solutions that strategically reach your target markets: 

Company Branding

Brand Architecture & Guidelines
Brand Identity & Logo
Brand Strategy & Positioning
Web Design & User Interface

Environmental Branding

Branded Environments
Exhibit Design
Retail Graphics
Wayfinding Systems


Content Strategy
Direct Mail Campaigns
Marketing Support

Partners, Investors & Employees

Annual Reports
Community Benefit Reports
Corporate Collateral
Company Stationery
Exhibit Design
HR On-boarding Materials
Internal Communication Materials
Investor Relations Materials
Pitch Deck
Sustainability Reports

Strong Relationships.

The goal for every brand we create and every client relationship we start, is for it to last. Our clients say that our team feels like an extension of theirs, and that’s always our hope. We’ve built client relationships that are more than a decade old and are still going strong. We’re proud to present our partial list of past and present client:

Accelerator Life Science Partners
Alaskan Creamery
Alexandria Real Estate Equities
Apex Learning
Atossa Genetics
Barra of Mendocino Winery
Cascadian Therapeutics
Charter Private Bank
CMC Biologics
Converse County Bank
CTI BioPharma
Dendreon Corporation
Faraday Pharmaceuticals
First Sound Bank
Foundation Bank

Genesys Oncology Solutions
Heritage Financial Corp
HomeStreet Bank
Impel Neuropharma
The James Randall Group
Kaas Tailored
Kalani Packaging
KOM Consulting
Long Shadows Vintners
Martyn Family Foundation
Mercury Pharmacy Services
Nohla Therapeutics
Pacific Biomarkers
Pacific Crest Savings Bank
Plum Creek
Puget Sound Bank
Queen Margherita

Relationship Banking Academy
Rodeo Therapeutics
Seattle Cancer Care Alliance
Seattle Children’s Research Institute
Seattle Genetics
Silverback Therapeutics
Spectralux Avionics
Susan G. Komen for the Cure
Theraclone Sciences
Trubion Pharmaceuticals
TrueBlue, Inc.
UW CoMotion
Vera Whole Health
Visit Bellevue Washington
Washington State Housing Finance Commission
Woodland Park Zoo

Experienced Leadership.


Craig Terrones

Principal and Creative Director


Craig is the creative guru at Graphica.  His 30+ years of experience in the design industry has given him the experience, skills and knowledge to solve even the most complex communication problems. His favorite types of projects include brand identities, corporate reports, environmental branding and website development. He also excels as Graphica’s in-house photographer, comedian, chocolatier and DJ. Just a few of his most notable qualities; creativity, wit, honesty and a strong work ethic.

Craig graduated from the of University of Wisconsin-Milwaukee with a BA in Visual Communications. He worked for a number of design firms in Seattle prior to forming Graphica in 1995. 




Kimberly Falcon

Principal and Client Services


Kim is the business mind behind Graphica. She manages the day-to-day operations while spearheading business development and client relations. Her passion is rolling up her sleeves and talking strategy. Her nurturing spirit is reflected in her ability to successfully manage a large stable of clients, projects and the Graphica team. When Kim is not taking care of business, she is helping her kids show rabbits in 4-H throughout the Pacific Northwest and occassionaly, other parts of the country.

Kim graduated from Cornish College of the Arts with a BA in Interior Design. She worked for a three Seattle interior design firms before joining Graphica in 1996.