Titillating musings from the team at Graphica.

December 19, 2013 Branding, Branding Firms, Budgeting for Creative, Communications, Creative Firms, Design Firms, Graphic Design, Graphic Design Firms, Seattle

It's Time.


Yes…It’s line item time — a.k.a. Budgets. Like most companies, you probably have a running list of projects you want to get done but haven’t had a line item for them in your budget. With that in mind, here are some ways to creatively squeeze more from your budget and whittle down the list.

It depends.

Whether or not a project gets earmarked for funds depends on a lot of factors: the need/value of the communication; the scope of the project; and when you need it done. It’s helpful to sort the projects as "must haves" and "nice to haves". Then look for opportunities to leverage what you do for the "must haves" for the "nice to haves”. You might be surprised that there are costs that can be shared between projects that will allow you to get more done. 


Think before you ink.

Printing is expensive and can be a substantial cost of an entire project. Think about if there are any other projects that can print at the same time to take advantage of extra room on a press sheet. For example: If you’re printing a folder, there may be room enough room on the sheet for a note card or postcard mailer. Since you're paying for press time and materials, you may as well maximize your investment. Less paper in the recycle bin and more marketing tools for you! 


The big picture.

Chances are there are some photography needs on your list. It may be more cost effective to get photos done earlier in the year than scrambling to get something done later. Especially if travel is involved — one bigger trip may be cheaper than two or three smaller ones. It may also be more cost effective to shoot original photography than use stock photography. Two really nice stock photos can cost the same amount as a day of shooting original photography that's unique to your business. 

As you start to scratch out your 2014/15 budget, we sincerely hope you consider partnering with Graphica. We continue to be as committed to increasing visability, market share and revenue for each of our valued clients today as we have been for the past eighteen years. To talk more specifically about your needs and how we can help, give us a call.


Graphica Inc is a Seattle-based branding and communications firm. We help our clients engage with their audiences on a deeper level. For more information, please contact us at: 206-652-9646 or info@graphicainc.com.

Copyright © 2013 Graphica Inc, All rights reserved.
Craig Terrones

Craig Terrones Principal and Creative Director

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